Pop-Ups Hopping in Seongsu
One thing I love about Naver Map is that there is a tab for "pop ups". Tap on it, and it will pin point all the locations on map where there is a pop up store with their opening hours. And of course, an area with a lot of pop ups is Seongsu.
It seems like EVERYONE is in Seongsu over the weekend, so best to visit during weekday when the washroom isn't overloaded and people can actually walk without bumping into the person also walking on the street.
We went to Seongsu early March. There were quite a few pop ups happening there. Some without pictures here were Ongredients, Jo Malone, All Live Better etc.
Not sure if Miffy was a pop up, but it was new. So, I just put it here.
I have no idea what this pop up was really selling. It seems to be an online store on Coupang selling all sorts of higher end skincare and cosmetics. The best pop up that day. Fun experience, clean washroom (which is hard to find in Seongsu), got free coffee and whiskey with a very comfy sitting area.
Vaseline pop up selling their tinted lip balm. Fun experience, got to try out their products, got a free bubbly drink and some free samples.
Fun to visit different pop ups to try out new products, take some pictures and sometimes even rest for a bit. We were in Seongsu to shop anyways, these pop ups makes a good pit stop.
Pop-Ups Hopping in Seongsu
Reviewed by chichicho
on
March 28, 2026
Rating:
Reviewed by chichicho
on
March 28, 2026
Rating:













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